Tag: prescriber preferences
- 10/Jan/2026
- by William Womack
-
specialty drugs
brand-name prescribing
specialty pharmacy
drug pricing
prescriber preferences
Specialty Prescribing: Why Specialists Often Choose Brand-Name Drugs Over Generics
Specialty drugs cost tens of thousands annually but make up less than 7% of prescriptions. Specialists often prefer brand-name versions due to limited alternatives, complex patient needs, and insurance barriers-not profit motives.
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